Matcha's powerful antioxidant properties have made matcha powder for beauty products a popular ingredient. Matcha's minerals, vitamins, and amino acids make it the key to healthy hair and skin. Many of the beauty industries leading brands have discovered the benefits of matcha, and it has quickly become one of the most coveted ingredients for hair care and skin care.
It's no wonder that wholesale matcha manufacturers are now receiving attention from an entirely new industry. The best matcha powder in the world is grown and cultivated using natural nutrients from the land and in healthy soil, making it just as good for you outside as it is inside.
Matcha green tea’s high levels of EGCG, catechins, and antioxidant properties make it an incredible anti-inflammatory, exfoliant, and is perfect for targeting common skin care problems like rosacea and acne. Combining matcha as an ingredient with other popular skincare products has lead to a boost of matcha-related products in the already large, $445 billion dollar beauty industry.
The beauty and personal care industry includes cleansers, moisturizers, hair care products, make-up, perfumes, toiletries and deodorants, and oral cosmetics. As knowledge of matcha health benefits become more commonplace, and the demand for natural beauty products grows, it's a given that matcha beauty products are the new frontier of the beauty and wholesale matcha industries.
Milk Makeup cleverly uses matcha as an ingredient in their highly-rated cleanser. The combination of matcha with additional ingredients such as lavender, and algae extract work together to detoxify and hydrate skin, while also exfoliating and targeting redness. Its popularity has landed the product in major retailers, such as Sephora, Urban Outfitters and Birchbox, and has only boosted the demand for matcha products.
Thrive Market has built a strong membership-based community focused on providing natural, healthy products at a wholesale price. Cocokind's Organic Matcha moisturizer is just one of the many matcha products provided at Thrive. It utilizes the coconut and matcha superfood status as key ingredients to this organic, fair-trade moisturizer. Additional products include pure matcha powder, matcha mixes, ready-to-drink matcha tea, and culinary green tea matcha powder.
Image Courtesy Of Hello Giggles
Even amongst the DIY beauty culture that has thrived thanks to YouTube and other social media platforms, matcha has become a powerful ingredient and a popular hashtag to include in anything related to beauty and health. Globally recognized lifestyle websites like Hello Giggles even feature matcha face mask DIYs.