Consumer demands for instant, natural, plant-based continues to grow. Ready-to-drink tea is at the top of the list with a meaningful growth of 3.9% in value and a 1.1% increase in volume. Additionally, matcha powder mixes that combine multiple superfoods into a single packaged blend have seen a steady boost in sales in 2018. A number of companies have jumped on this trend, introducing ready to mix matcha in multiple formats, such as flavored matcha blends that combine other superfood ingredients, like Four Sigmatic’s Organic Mushroom Matcha which contain the added superfoods Lion's Mane and Ginger.
Like traditional matcha powder, the matcha green tea used in ready to mix matcha still goes through the same delicate process of growing, harvesting, and stone-grinding selected green tea leaves. It is only after the final matcha is finished that food and beverage manufacturers find creative combinations to blend superfood beverage mixes using matcha as an ingredient.
According to the 2019 beverage trends, the demand for new textures and functionality is also growing among tea consumers. It just so happens thatflavored matcha powder mix has both. Besides its known benefits,matcha green tea powder is an instant and healthy plant-based drink that can be combined with other superfoods. This takes matcha into a whole new level.
Health-conscious individuals can find a variety matcha superfood combos. Flavored green tea powder with added health benefits, like probiotic lemonade matcha mix, and sweet matcha tea mixes are gaining mass appeal for their convenient way to easily incorporate matcha and additional superfoods into any dietary lifestyle by way of beverages or foods.
Matcha powder mixes can take the stress out of preparation without sacrificing any health benefits. Instead, some flavored matcha powder brands focused on health and wellness, are now combining the power of matcha with other popular superfoods like, tumeric, yerba mate, and beetroot alongside the loaded chlorophyll and antioxidants that come with ceremonial grade matcha.
According to World Tea News, consumers will see a growing number of instant matcha mixes on store shelves, with an equally growing line of matcha flavored products that include ingredients like chocolate chili spice, coconut, ginger, and chai. The forms in which these creative products are delivered in are equally diverse. Flavored matcha products are available in a wide variety of packaging options, including single serve to-go packets, ready-to-drink beverages, bags and tins.
Ikeda Tea World specializes in providing high-quality custom matcha powder mixes for private label brands. When it come to sweet matcha mixes, the sky's the limit for the products that can be created, and we are all for it! Contact us today to learn more about how you can get into this growing trend.