Did you know that having matcha each morning may be more than a ritual for your senses? It can actually be a key aspect of your cognitive health. Matcha is a natural nootropic that not only boosts cognitive functions such as memory, concentration, attention and motivation, it also makes the brain healthier by acting as a vasodilator that increases energy and oxygen flow to the brain.
Nootropics are also known as “brain boosters” or “smart drugs” because they enhance mental performance. There are two different kinds: synthetic or chemically engineered, and natural or plant derived. The synthetic noortropics generally come with some side effects and risks such as headaches, mood swings and potential addiction. The natural ones -such as those that come from matcha green tea- have been known to improve brain health in a safer way.
Research shows that natural nootropics, commonly sold as cognitive or brain health supplements, reduce inflammation in the brain protecting it from toxins. They also minimize the effects of brain aging and increase the activity of neurotransmitters. Natural nootropics also enhance memory and improve synaptic transmission and neuroplasticity.
Natural brain health supplements have taken the supplement industry by storm. A recent report revealed that the cognitive supplement market “generated $3,194 million in 2016, and is anticipated to reach $5,813 million by 2023, growing at a CAGR of 8.8% from 2017 to 2023”.
According to the study, the adult segment dominates the market and this tendency is anticipated to increase over the next couple of years. The desire to enhance cognitive health is also growing rapidly amongst young students who are looking for a natural way to boost their brain health.
There are several well known natural supplements that are used to enhance brain function such as ginkgo biloba, ginseng, curcumin, turmeric, or vitamins and minerals like vitamin A,C & E. Recently, however, matcha green tea is becoming recognized as one of the top performing natural ingredients in the supplement industry.
Matcha cognitive effects rely on the magic combo of caffeine and L-Theanine. Caffeine is probably the most popular natural nootropic known for stimulating the central nervous system and enhancing alertness and attention. L-Theanine, on its own, is another natural nootropic associated with decreasing anxiety and improving the levels of various neurotransmitters in the brain, such as GABA, dopamine, and serotonin, all of them associated with well being and calmness. L-Theanine counters the negative effects of caffeine such as jitters or anxiety, bringing a calming, focused and happy state to the consumer.
Studies concerning the effects of green tea on brain health show that green tea extract enhances cognitive function in the frontal part of the brain, improving memory processing and brain connections.
If you are an ingredient supplier interested in entering the matcha supplement market, you have different options to choose from: matcha powder, matcha green tea capsules, or matcha green tea oil. As a matcha supplier, Ikeda Tea World is always happy to help you find the right matcha blend for your product.